Digital ecosystem
Clear Path Consulting - Complete Graphic Charter & Digital Ecosystem
Creation of Clearpath's complete visual identity with the development of an institutional website and integrated CRM for managing immigration leads, accompanied by an omnichannel digital marketing strategy.
Clearpath is a global project including the creation of a complete graphic charter, the development of an institutional website and a CRM specialized in lead management for immigration and study abroad services. The system manages the complete customer journey from lead generation to visa issuance. The platform integrates a conversion workflow with personalized tracking, automatic notifications and an analytical dashboard. The project also includes a complete digital marketing strategy with Facebook, Instagram and Google Ads campaigns, visual content creation, SEO optimization and the implementation of the Google My Business account. The whole forms a coherent digital ecosystem optimizing lead generation and their conversion into approved clients.
Technologies used
Laravel (Institutional Site), Laravel (CRM Backend), Vue.js (CRM Interface), MySQL (Database), Google Ads Manager (Ads), Facebook Business Manager (Social Ads)
Key indicators and results
Qualified leads increase
+180%
Lead to client conversion rate
35%
Sales cycle reduction
-40%
Advertising campaigns ROI
320%